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Lever no. 11 · Deal structure

Reverse-brokerage: the exclusive distributor status

Medium
Effort
Maximum
Impact
2 to 6 weeks
Lead time
🌍 Monde 🇫🇷 🇪🇺 UE 🇺🇸 🇨🇦
Markets
The principle

Look for people who already manage client portfolios or audiences in adjacent, non-competing markets: SEO agencies, automation freelancers, information systems consultants. Don't offer them to be simple « affiliates »: offer them exclusive distributor status by zone or sector.

Why it works

Territorial or sectoral exclusivity appeals to their entrepreneurial spirit and ego. They stop seeing a low-level affiliate link and begin to integrate your product as a building block of their own business — with the commitment that comes with it.

The execution

  1. Segment your market into zones or sectors: region, country, business vertical, company size.
  2. Grant exclusivity for a limited duration (6 to 12 months) and conditioned on a minimum volume.
The playbook for this lever

Members only. This section contains the playbook: exact wording, precise sources and the execution protocol. Creating an account is free and takes ten seconds.

  • The 5 execution steps, in order
  • The exact wording to copy, ready to send
  • The trap that sinks most attempts

Levers from the same family

Reverse-brokerage: the exclusive distributor status — GetAff