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Lever no. 12 · Deal structure

Cross-promo bundling

Medium
Effort
Strong
Impact
3 to 6 weeks
Lead time
🌍 Monde 🇫🇷 🇪🇺 UE 🇺🇸
Markets
The principle

Bundle your product with a complementary tool or info-product created by someone else, assemble a pack for a promotional week, and give the affiliate a unique link that earns them a commission on the entire pack.

Why it works

The perceived value is tenfold: the buyer feels like they're getting an exceptional deal. The conversion rate of a bundle is often significantly higher than that of a standalone product, and the affiliate makes more sales for the same communication effort — which is exactly what they're looking for.

The execution

  1. Choose a complementary and non-competing partner, with a comparable audience size.
  2. Set a short, dated window: temporal scarcity drives the bundle.
The playbook for this lever

Members only. This section contains the playbook: exact wording, precise sources and the execution protocol. Creating an account is free and takes ten seconds.

  • The 5 execution steps, in order
  • The exact wording to copy, ready to send
  • The trap that sinks most attempts

Levers from the same family

Cross-promo bundling — GetAff