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The calculation almost nobody does before announcing a rate. It determines what you can actually give away — and therefore whether your VIP tier is sustainable or will have you working at a loss.

Your real numbers
Tax included or excluded — just stay consistent.
Price minus the direct cost of the product.
Payment fees, fulfilment, support.
Over the last 90 days.
What you want to keep on every sale.
On qualified cold traffic.
The rate you have in mind

Result

✔ This rate is sustainable

Maximum sustainable commission: 37.0% (€37.00 per sale). At the advertised rate of 30%, you are left with €27.00 of net margin per sale.

37.0%
maximum sustainable commission
€0.75
EPC — affiliate earnings per click
€30.00
affiliate earnings per customer referred
€70.00
your revenue per customer

Suggested tier grid

TierTriggerCommissionNet margin left per sale
Standard0 to 10 sales/month22%€34.80
Established11 to 50 sales/month30%€27.40
VIPmore than 50 sales/month37%€20.00
Tiers are capped at your maximum sustainable commission. Promotion must be automatic and backdated to the whole month: a tier that is not backdated feels like a scam.

How to word it

Never announce a bare percentage. Translate it into euros per customer.

Commission: 30% per sale
That is roughly €30.00 per customer you bring in.
Observed EPC: €0.75 per click, at a 2.5% conversion rate.
Paid on the published payout schedule.
What this calculation does not cover

The result assumes the numbers you entered are accurate and stable. It ignores seasonality, fixed costs, and the behavioural gap between affiliate traffic and direct traffic — affiliate order values are often lower. Run it again with data segmented by source before you commit to a grid.

Affiliate offer builder — GetAff