Service agencies (web, SEO, social, advertising)
Why it’s a gold mine
Formidable intermediaries who manage dozens of clients daily, but who traditionally do not do affiliate marketing. Their clients need tools and ancillary services that they send elsewhere for free, without getting anything in return.
The expected outcome
For a small agency, 5 to 10 clients switched per month represent a significant recurring revenue that comes in without additional effort. And a client brought in by an agency has a much longer lifespan than average.
Relevant markets : International (tous marchés), France, Belgique, Suisse, Canada / Québec, 🇪🇺 UE, États-Unis, Royaume-Uni.
The playbook
Above all, do not talk about "affiliation" — the term is perceived as low-end in the agency world. Talk about "Partner Program" or "B2B Business Referral". Wording: "You manage cli…
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- The exact pitch wording, adapted to this target’s vocabulary
- The 4 precise sources to identify them, with links
- The deal to offer: rate, counterparts and non-financial elements
- The specific trap that sinks most approaches