Lever no. 7 · Technical
The reverse-funnel: dedicated pages, not your homepage
Medium
Effort
Very strong
Impact
1 to 2 weeks
Lead time
🌍 Monde 🇫🇷 🇪🇺 UE 🇺🇸 🇨🇦
Markets
The principle
Most advertisers provide a link to their homepage. This is a monumental error that kills affiliate conversion. Create dedicated, high-value capture pages: quiz, free tool, calculator, exclusive mini-report.
Why it works
An affiliate's traffic is often cold or lukewarm. Sent to an aggressive sales page, it bounces. Sent to a useful resource where your product is recommended afterward, it converts much better. And above all, this gives you an undeniable prospecting argument: you no longer ask the affiliate to convert, you lend them a machine that converts.
The execution
- Build one page per kit angle: a diagnostic quiz, a calculator, a free audit, a mini-report.
- The product only appears after the value is delivered — never before.
The playbook for this lever
Members only. This section contains the playbook: exact wording, precise sources and the execution protocol. Creating an account is free and takes ten seconds.
- The 5 execution steps, in order
- The exact wording to copy, ready to send
- The trap that sinks most attempts