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Lever no. 19 · Sourcing

The directory hijacking: monetizing tool directories

Low
Effort
Strong
Impact
1 to 3 weeks
Lead time
🌍 Monde 🇺🇸 🇪🇺 UE 🇫🇷 🇬🇧
Markets
The principle

There are hundreds of directories « alternatives to [major software] », curation sites, and weekly tool newsletters. They classify solutions neutrally without earning much. Offer them to activate affiliation on their outbound links.

Why it works

This traffic is of exceptional quality: the visitor is actively looking for a solution and comparing. And the publisher, once they earn money from your link, has a direct interest in moving you up in their rankings — which compounds over time.

The execution

  1. Identify directories in your category: alternative sites, niche comparators, curation lists, tool newsletters.
  2. Check real traffic before investing time: many display a phantom audience.
The playbook for this lever

Members only. This section contains the playbook: exact wording, precise sources and the execution protocol. Creating an account is free and takes ten seconds.

  • The 5 execution steps, in order
  • The exact wording to copy, ready to send
  • The trap that sinks most attempts

Levers from the same family

The directory hijacking: monetizing tool directories — GetAff