The 365-day or lifetime cookie
Experienced affiliates hate poorly configured programs that make them lose money. Cookie duration is a hidden criterion, but it's a deal-breaker.
Why it works
For a blogger or creator whose audience takes months to decide, a 30-day cookie means they're working for free. Switching to 365 days or a lifetime cookie instantly puts you above the vast majority of your competitors — and it costs you almost nothing, since you only pay on actual sales.
The execution
- For a subscription model or long decision cycle: 365 days minimum, or lifetime cookie if your technology allows it.
- Mandatorily supplement with a named promo code: this is the only mechanism that survives cookie deletion, device changes, and restrictive browsers.
Members only. This section contains the playbook: exact wording, precise sources and the execution protocol. Creating an account is free and takes ten seconds.
- The 4 execution steps, in order
- The exact wording to copy, ready to send
- The trap that sinks most attempts
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